The Culture of Beauty
About us
The Culture
of Beauty.
With its deep roots in the culture of beauty, La Biosthétique enables it to flourish for each individual.
The Culture
of Beauty.
With its deep roots in the culture of beauty, La Biosthétique enables it to flourish for each individual.
360° approach for holistic beauty. La Biosthétique offers a comprehensive range of care products, from scalp and facial skin care to hair care, styling, colouring and make-up. Our approach to care starts at the roots and focuses on developing high-quality cosmetic products tailored to meet your individual needs.
The past
“Caring for people’s hair is like caressing their soul” – these words once uttered by the founder of our brand, Marcel Contier, perfectly sum up our corporate philosophy. More than seven decades ago, the French biochemist revolutionised the world of hair care with an approach that was as simple as it was ingenious: combining “bios” (life) with “esthétique” (aesthetics).
Inspired by a holistic look at all aspects of life, we develop product lines that view the body not as a sum of individual parts but as a single entity. We focus on body care in its entirety – from head to toe.
The future
While looking back on a rich past, we also have a strong focus on the future. How do we want to define life and beauty?
Such questions are the driving force behind our research and development activities. Our main focus is placed on products that not only have an immediate effect but also develop a lasting effect. Resource-saving production, protecting the environment and promoting a more sustainable lifestyle are all matters close to our heart.
As a family company, we attach special importance to long-standing relationships with employees and partners on a strong basis of trust. Our close cooperation with our salon partners enables us to continuously work on innovative service concepts for you and your needs. This close partnership forms the heart of our company.
The future
While looking back on a rich past, we also have a strong focus on the future. How do we want to define life and beauty?
Such questions are the driving force behind our research and development activities. Our main focus is placed on products that not only have an immediate effect but also develop a lasting effect. Resource-saving production, protecting the environment and promoting a more sustainable lifestyle are all matters close to our heart.
As a family company, we attach special importance to long-standing relationships with employees and partners on a strong basis of trust. Our close cooperation with our salon partners enables us to continuously work on innovative service concepts for you and your needs. This close partnership forms the heart of our company.
Family company
Marcel Contier founded La Biosthétique, and Siegfried Weiser and his family worked together with Contier to transform it into a successful brand. The two families worked side by side for many decades before the Weiser family ultimately took over the entire company.
Nowadays, Siegfried Weiser manages La Biosthétique together with his children, Jean-Marc, Felix and Isabelle, cultivating a strong awareness of continuity and tradition and an equally strong understanding of innovation and dynamics.
Blossoming in Paris with roots in the Black Forest too
Paris
Our company was born in the centre of the Parisian metropolis in 1948. Our heart beats for Paris – the cradle of haute couture. Characterised by both French style awareness and German precision, we set trends and highlight individual beauty. Nowadays, our headquarters are located right by the Arc de Triomphe – with a view of the Eiffel Tower.
Black Forest
Our calmness and purity come straight from the nature of the Black Forest, where we manufacture our products in line with the highest quality standards. When doing so, we use nothing but high-quality ingredients and rely on sustainable production processes. The nature of the Black Forest is not only our home and our source of inspiration but also the location of our research and production facilities. Working in harmony with nature is a matter close to our heart.
Black Forest
Our calmness and purity come straight from the nature of the Black Forest, where we manufacture our products in line with the highest quality standards. When doing so, we use nothing but high-quality ingredients and rely on sustainable production processes. The nature of the Black Forest is not only our home and our source of inspiration but also the location of our research and production facilities. Working in harmony with nature is a matter close to our heart.
Responsibility & sustainability
As a family company, we focus on long-term, lasting and sustainable success. Helping to shape the future for upcoming generations is one of our most important desires. To achieve this, both we and our products need to meet the highest standards with regard to quality and innovation. Our long-term perspective is also reflected in our sustainable approach to people, the environment and climate protection.
