The Culture of Beauty
styling for straight hair
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products
straight hair
Bestsellers 
Bestsellers
Price: Low to high
Price: High to low
Matting styling spray for grip, structure and root volume
Rich, 100 percent natural styling cream for light to medium hold
Styling powder for instant volume
Hairspray for creative looks
A new generation of products for weightless styling and a natural finish: Light Defining Cream provides perfect definition and control without fixing the hair
Hair thickening styling cream
Unchanged formula
Volume-building spray
Unchanged formula
Structuring mousse
Now with heat protection
Shaping styling lotion
Unchanged formula
Light hair lacquer
Texturising spray
Unchanged formula
Hairdryer spray
Texturising paste
Hairspray for strong hold, shine and volume
Now vegan
Shine-giving styling cream
Unchanged formula
Powder spray
This styling spray with extended design phase is ideal for modelling and shaping.
Now silicone free
Gloss spray
Styling mousse for texture and grip
Heat protection spray
Unchanged formula
Matting Mineral Paste
Volumising mousse for lasting XXL body – for 48 hours
Unchanged formula
Aerosol hairspray for strong hold and creative styling
Modelling styling cream
Protective curl spray
Shaping Styling Fluid
Moulding paste
Unchanged formula
Creamy mineral paste
Aerosol hairspray for extra strong hold and long-lasting styles
Unchanged formula
Mousse for more root volume