The Culture of Beauty
Sweet Escape
Sweet Escape
Trend collection spring/summer 2025
Let’s breathe new life into the magic of childhood! Can you remember that feeling of unbridled joy, endless curiosity and taking pure delight in the simplest things? Our Sweet Escape collection invites you to rediscover your fun and easygoing side. Every look whisks you off on a nostalgic journey. Reminisce about the sugary taste of sweets, bold brush –painted lines and a fascina – tion with your own reflection. These make –up looks celebrate youth, fun and the carefree beauty that all of us still have within us. Delve into a marvellous world.
Let’s breathe new life into the magic of childhood! Can you remember that feeling of unbridled joy, endless curiosity and taking pure delight in the simplest things? Our Sweet Escape collection invites you to rediscover your fun and easygoing side.
Sugar-Coated
The “Sugar–Coated” look bears similarities with a box of sweets full of tasty delicacies in pastel colours — a real treat for the senses. Soft violet on the eyes and shiny, dewy fresh lips make the look both fun and irresistible. Let your imagination run free.
The “Sugar–Coated” look bears similarities with a box of sweets full of tasty delicacies in pastel colours — a real treat for the senses. Soft violet on the eyes and shiny, dewy fresh lips make the look both fun and irresistible. Let your imagination run free.
Flushed
Imagine a child with rosy red cheeks, fresh and glowing from a day outside exploring nature. The “Flushed” look captures the essence of this wild, natural beauty. Let your skin tell a story. A fresh and healthy complexion reflects a life full of curiosity and adventure. This look celebrates the natural radiance that emerges when you spend plenty of time outdoors, breathing fresh air and embracing the elements.
Imagine a child with rosy red cheeks, fresh and glowing from a day outside exploring nature. The “Flushed” look captures the essence of this wild, natural beauty. Let your skin tell a story. A fresh and healthy complexion reflects a life full of curiosity and adventure. This look celebrates the natural radiance that emerges when you spend plenty of time outdoors, breathing fresh air and embracing the elements.
Bold & Bright
The “Bold & Bright” look expresses youthful spontaneity reminiscent of a young girl discovering the magic of make–up for the very first time. Its bold colours are applied with enthusiasm rather than precision and capture the essence of innocent experimentation.
The “Bold & Bright” look expresses youthful spontaneity reminiscent of a young girl discovering the magic of make–up for the very first time. Its bold colours are applied with enthusiasm rather than precision and capture the essence of innocent experimentation.