The Culture of Beauty
NEW STYLING PRODUCTS
Very Special.
La Biosthétique is bringing two innovative styling products for special hair need on the market.
More volume, more shine, more body, more length, more sleekness, more curls. Everybody has probably come across this: when it comes to your own hair, you always want something different from what you have on your head. The wishes become even more extreme if you are "blessed" with a difficult hair structure. But fine or curly hair is no reason to hang your head. Au contraire: the right products turn thin to wavy hair into glorious dream manes. To ensure this succeeds, La Biosthétique is now presenting new product innovations for a brand-new styling dimension!
Taming stubborn curls: Curl Control Mousse
Curly hair is now even easier to tame: like a styling mousse, with the innovative Curl Control Mousse a little goes a long way and it also features the conditioning properties of a moisturising gel. The easily dosable creamy texture transforms into a mousse in your hand, and is very easy to work into the hair. It gives hair the ideal definition and bunching. Curls and waves remain naturally flexible with sensational, long-lasting springiness thanks to Curl Memory Function. The special Bounce Back effect provides stable springiness and redefinition of the curls, whilst the new type of Curl Control Mousse formulation coats the hair without stickiness. For long-lasting curls that still look natural. Thanks to NMF (natural moisturizing factors) it also provides the hair with deep protection from dehydration.
Application:
Spray a small amount of mousse into your palms. The innovative gel turns into a foam when it comes into contact with your body heat. Apply to damp hair, air-dry or style with a diffuser.
Kathrin Zenk - Assistant Creative Director - La Biosthétique Germany
"The new generation styling mousse prevents frizziness, gives the hair body and creates a smooth and modern curl. Curl Control Mousse has a pleasantly creamy texture and is very easy to work into the hair, provides good hold and is also highly suitable for wavy and sleek looks".
Fine is mine: Formule Laque Fine
The new Formule Laque Fine is no normal hairspray. It was specially developed for the needs of fine hair. The special thing about it: the extra microfine, soft atomisation. Like a delicate mist, the ultra-light aerosol hairspray with medium hold invisibly surrounds your hairstyle and gives every hair length structurising hold that looks completely natural. The valuable, selected conditioning complexes in Formule Laque Fine are deeply deposited in the hair, where they develop their strength and provide reliable yet ultra light hold. Very fine resins and glossing agents perfect the style, provide volume and expressive shine. But the hair is not sticky: it is given hold that is elastic - thanks to the high-quality ingredients and innovative film formers. In addition, the exclusive La Biosthétique scent composition gives the hair an extra portion of glamour!
Application:
Formule Laque Fine is evenly sprayed on to damp or dry hair from a sufficient distance and can be easily and completely combed out.
Francesco Russo - Technical Consultant Color - La Biosthétique Italy
"Formule Laque Fine is the perfect product for all customers with fine hair who want to give their natural, elastic styling a glamour factor without weighing down the hair or drying it out".